Revolve clothing company software#

'We started to see that the millennial isn’t about wearing the same big brands from the old world of physical retail,' explains Mente.

Revolve clothing company software#

The pair met working at a software startup in the early aughts and ventured into women’s e-commerce with Revolve, observing the market’s vast potential. Mente started Revolve in 2003 with co-CEO Mike Karonikolas, overseeing the creative aspects of the business while Karonikolas led tech and operations. And in that time, we’ve seen a lot of companies come and go quickly, or an amazing business and then quickly unravel.' 'One thing that’s not super obvious is that we’ve been around for 13 and a half years, so we’ve had the opportunity to build with a long-term vision. 'It really was a long getting to this point, I wouldn’t call it a quick change,' says CEO Michael Mente, when I reach him and VP of brand marketing and strategic partnerships Raissa Gerona over the phone. This year, amid a fickle climate for e-commerce catering to young women - see Nasty Gal, Lucky Group, J.Crew, Gilt Groupe - Revolve is on track to pull in $600 million. And in those vignettes there are dollars. She’s at brunch, she’s holding a passport, she’s got an artillery of expressions ready for the photo booth. She’s not putting on a pencil skirt for work, settling onto a bike at SoulCycle, or chasing a toddler around the floor. Flip through Instagram and you find her catalogued under #revolveme in crop tops, bell sleeves, floor-length silk dresses, and irreverent bodysuits - all with that relaxed-but-provocative boho vibe, against the backdrop of a lively, art-directed life. 'It’s from Revolve!' might be the calling card of the digital native customer as she enters an adulthood unprecedented in its documentation. It wasn’t just the result of images that required clear choreography, like Kim Kardashian rolling into the brand’s party in the Hamptons this summer, but also organic ones, like when I complimented my friend’s dress on Instagram and she replied in the comments: 'Thanks! It’s from Revolve!' I couldn’t remember a world in which there wasn’t Revolve (where did we purchase our duster coats and velvet chokers beforehand?). It felt ubiquitous but sudden, like when everyone started draping coats over their shoulders and collectively forgot the original purposes of a sleeve.

A powerful omnipresence whose approach I hadn’t seen coming, Revolve was in my search results for 'over-the-knee boots,' in my Instagram Explore page credited in the photo captions as the reason for a group of celebrities to be standing next to each other.

'When DID Revolve become a thing?' I thought to myself, realizing she’d articulated what I didn’t know I was thinking.

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